Learning Center

October 7, 2012

Real-Time Bidding

Display advertising has received a second life. Why? The answer is real-time bidding (RTB). Imagine combining the competition of a live auction with digital advertising; allowing advertisers (bidders) to bid on each and every impression in real-time.

Real-Time Bidding

It’s called real-time bidding, and it means just what it says. Each advertiser bids real-time for each and every impression. This balances the economics of display advertising because each impression will now be worth what any advertiser harnessing the power of RTB is willing to pay.

How can you implement real-time bidding on your blog,¬†you ask? Many large networks and exchanges already support it and Google DFP’s Ad Exchange is the most recent to adopt the system.

In efforts to earn you more money Magnifize has partnered with many of the networks currently offering real-time bidding, so you can rest assured you’re getting the highest payout possible for every impression. And with more and more advertisers relying on real-time bidding to manage their marketing dollars, the competition is becoming more fierce every day.

Our understanding of real-time bidding and strong relationships with key RTB partners is just another reason why Magnifize is who bloggers prefer to manage their display advertising.

Read more about Google’s RTB plans in their “The Arrival of Real-Time Bidding” whitepaper.


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