Google AdSense Direct
We’ve begun receiving a number of questions regarding Google’s new AdSense feature titled, “AdSense Direct”. Following it’s launch into public beta on January…
Learning Center
What Is Google DFP?
When publishers are ready to explore beyond Google AdSense and perhaps one or two ad networks, they’ve probably caught wind…
History of Digital Advertising
The rapid adoption of programmatic buying in the digital ad space has already begun to threaten bloggers’ incomes. Many successful…
Real-Time Bidding
Display advertising has received a second life. Why? The answer is real-time bidding (RTB). Imagine combining the competition of a live…