Magnifize

Real-Time Bidding

admin — Mon, 09 Apr 2012 03:11:40 +0000

Display advertising is not going away. Let’s just start with that statement. Why? The answer is Real Time Bidding (RTB). Imagine taking the power that we have with paid search campaigns by bidding on each impression, real-time, and migrating that model to display advertising. See where I’m going with this?

It’s called Real Time Bidding, and it means just what it says. Each advertiser bids real-time for each and every impression. This balances the economics of display advertising because each impression will now be worth what any advertiser harnessing the power of RTB is willing to pay.

How can you buy via Real Time Bidding, you ask? Many large networks and exchanges already support it and Google DFP’s Ad Xchange is the most recent to adopt the system.

In efforts to be a leading digital agency in the display advertising space, Magnifize has partnered with many of the networks currently offering Real Time Bidding, so you can rest assured you’re getting quality impressions each and every time for the lowest possible bid.

Real Time Bidding is just another reason why Magnifize is your trusted digital media agency and partner.

Read more about Google’s RTB plans in their “The Arrival of Real-Time Bidding” whitepaper.

Introducing Magnifize

admin — Sun, 01 Jan 2012 12:00:10 +0000

Magnifize is a digital media buying agency with over 6 years experience of digital media buying, planning, optimizing and execution. Unlike traditional media agencies, Magnifize can integrate strategic tracking and optimization methods on the client’s website or landing page that allow improved performance and ROI over that of traditional campaigns. Choose Magnifize as your digital media agency.

Online Marketing

admin — Sun, 01 Jan 2012 11:00:46 +0000

Marketing your brand online is much different than that of traditional marketing campaigns; therefore, it requires a different type of agency. Partner with a digital media agency that will walk you through the planning, buying, executing and optimizing stages of your campaign and be fully transparent with the details. Begin your online marketing campaign today!

Display Advertising

admin — Sun, 01 Jan 2012 10:00:48 +0000

Many advertisers treat a banner ad campaign the same as a branding campaign and expect little to no ROI. Magnifize has planned, executed and optimized hundreds of successful display advertising campaigns, garnering the necessary results (web traffic, leads, sales, return visits, completed forms, etc.) for each of their clients. Find out how you can get results from your next display advertising campaign.

Paid Search

admin — Sun, 01 Jan 2012 09:00:54 +0000

While we strongly encourage internal marketing teams to manage their own paid search campaigns for various reasons, we understand that you have to start somewhere. That’s where Magnifize can help. Magnifize will help plan your budget, determine targeted keywords, optimize each campaign, and prepare your own Google AdWords account for handoff, educating you and your staff every step of the way.

Digital Media Buying

admin — Sun, 01 Jan 2012 08:00:12 +0000

To be blunt, buying digital media is easy – buy what you want, where you want and let it run. That’s what many agencies do. Magnifize is no ordinary agency. Measure and track all aspects of your campaign and watch as the campaign optimizes over time, earning the results you’re after – clicks, leads, traffic, branding, conversions.